Virgin Guide Sydney

July 2007

Check out the promo community site: Virgin Guide Sydney.

All of the suggestions on where to dine, have a coffee, find great entertainment, are given by locals of Sydney themselves. Which is the best way to experience a city. It also allows recent travellers to upload and suggest their 'two cents' on
places they've come across in Sydney worth sharing with others. The site will be updated regularly with new suggestions creating an ongoing dialogue with the community.

Advertising Agency: Eight Partnership, Hong Kong
Executive Creative Director: Patrick Tom
Art Directors: Patrick Tom
Copywriters: Rico Poon, Chris Chan, Dave Wong, Sophie Teng
Designer / Illustrator: Wicky Yau
Animation(viral): Billy Wai
Programmer: Avalade
Music: Charles Edwards/The Media Village
Account Services: Louise Hammond, Peggy Chan, Adeline Chu

Comments (3)

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standards's picture
Activity Score 22

Seriously Moite. It's probably one of the worst interactive executions I've seen since 1995. The site is so uninspiring, It makes aus look like a shithole. Seen better powerpoint presentations. Sorry, just my personal opinion.

fotdot's picture
Activity Score 673

It's quirky and doesn't take itself too seriously like other airlines. It works for me.

Lazarus's picture
Activity Score 1536

Not a deep and involving site, but I don't think the intention was to make it that way. Nice to see Virgin having a good laugh.