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Agency Network: 
Published/Aired: 
December 2012

Description

Digital advertisement created by Propeg, Brazil for Villa Forma Gym, within the category: Recreation, Leisure.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro, Ariston Quadros
Art Director: Bruno Lage
Copywriter: Chico Lucas
Additional credits: Vitor Barros, Caio Leão
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ankitadv's picture

very nice

ankitadv
Activity Score 818
VampAd's picture

No.

VampAd
Activity Score 1151
kleenex's picture

NOT great, but not horrible.

kleenex
Activity Score 51787
Web Designer/Developer
sacrilegend's picture

Idea is pretty cool, but the execution kills it completely. No one is going to interact with a blank ad calling for you to enter your name. If they for some reason do, they'll shake it once, think it did nothing, and move on. Really terrible.

sacrilegend
Activity Score 3394
Copywriter
Bob.C's picture

I agree with sacrilegend, solid idea, but bland implementation. From the "enter your name" to the thinning font it's actually kind of dull. Maybe a cartoon or a photoshopped figure that changes, but something that brings excitement and reward to the process would probably have made it a better selling too even if it lost some of the elegance.

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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