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CityGT

Agency Network: 
Published/Aired: 
September 2009
Description: 

A campaign for VicRoads via JWT Melbourne, targeting young drivers and encouraging them not to talk on the mobile phone while driving.

Digital advertisment created by JWT, Australia for VicRoads, within the category: Public Interest, NGO.

Advertising Agency: JWT Melbourne, Australia
Creative Team: Harsh Kapadia, Chris Andrews
Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Director of Digital: Daniel King
Account Director: Prue Tehan, Matthew Lonergan
Production Company: Millipede

Comments (4)

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Highest Rated

ShaniG's picture
ShaniG
Activity Score 17214

It isn't close, it's practicly the same.

satrianee's picture
satrianee
Activity Score 3748

Developing a software for the campaign is to much work. As it is well appreciated by Australian media, we can say it worked.

But to me, a campaign shall do its work without the need of a media support.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Really cool idea. Probably expensive but cool.

I wonder tho, how much people have an iPhone. That's the Achilles heel of this approach I think.

daniel ieraci's picture
daniel ieraci
Activity Score 333
ShaniG's picture
ShaniG
Activity Score 17214

It isn't close, it's practicly the same.

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