Agency Network: 
August 2014

Khanga Rue Media Case Study: Aiisseee! (I say!) Campaign


How well do you know your partner? A collaboration with John Hopkins Bloomberg School of Public Health Center for Communication Program, Aiisseee! is an innovative, multimedia approach to behavior change in East Africa. Using radio, TV, and social media, Aiisseee! campaign makes millions of impressions every week. By using laughter to focus on couple connectedness, we are able to address issues around HIV, family planning, maternal health, and other serious topics that affect everyone in East Africa.

Digital advertisment created by Khanga Rue Media, Tanzania for USAID, within the category: Public Interest, NGO.

Advertising Agency: Khanga Rue Media, Dar Es Salaam, Tanzania
Creative Director: Pat Olvera
Art Director: Nisha Shah Sanghvi
Copywriters: Pat Olvera, Paul Isangi, Salome Nelson
Illustrator: Paul Ngurunduru
Agency Producer: Vida Makamba

Comments (1)

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kleenex's picture
Activity Score 50548

nice idea.