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This one is for you

Agency Network: 
Published/Aired: 
June 2016
Description: 

See the work at http://www.thisonesforeuro2016.com
The website automatically locates you and launch your version of the official music video.

Digital advertisment created by Ideas for Music, France for Turkish Airlines, within the category: Transport.

Advertising Agency: Ideas for Music, Paris, France
Creative Directors: Alexandre Saad, Esteban Merlin
Development Agency: Immersive Garden

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Reality Check's picture
Reality Check
Activity Score 2539

You can choose to understand "Turkish Airlines: This one is for you" as an embrace of contemporary Euro celebrations, where an anthemic theme song recurs over and over with minor variations per country. Or you can see it as the ultimate retreat into formula.... There are moments when it feels like both of those things, optimistic and cynical, resoundingly spirited and oddly empty.

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