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Challenge the owl

Agency Network: 
Published/Aired: 
November 2011

Description

Challenge the owl here.

Part of the campaign developed by BBDO Argentina for PepsiCo was to launch Twister by Tropicana, the agency presented a game: challenge the owl. As every fruit has a different percentage of water, Twister developed each flavor matching the perfect mix of water and juice just like Mother Nature intended. This inspiration from nature is presented not only in the product but also in the communication campaign, which has as its star Pachamama (Mother Nature) and all her wisdom. The Pachamama gave to the owl the capacity to go hours without blinking to make sure it could stay alert for any dangers lurking in the night. For this reason we invite fans to take on the owl using a webcam and a technology that detects the slightest blink.

Digital advertisement created by BBDO, Argentina for Tropicana, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, Argentina
Executive Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen
Creative directors: Jorge Ponce Betti, Gabriel Huici
Director of interactive experiences: Pablo Tajer
Interactive producer: Veronica Conti
Creatives: Andrés Aguilar, Manrique Alvarado, Guido Lancellotti, Maximiliano Ballarini
Account director: Daniel Albamonte
Account executive: Sofia Gallo
Digital partner: Nix Digital
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Highest Rated

Joynomad's picture

So ...how did this help?

Joynomad
Activity Score 23
Copywriter at Synapse
Joynomad's picture

So ...how did this help?

Joynomad
Activity Score 23
Copywriter at Synapse
stickynotes's picture

funny. but what if i use a still picture? does the owl then blink after some hours and i win the secret jackpot of mices?

stickynotes
Activity Score 1094
kleenex's picture

My thought exactly...

kleenex
Activity Score 51110
Web Designer/Developer
andylefty's picture

Very cool interaction and great video with the type and music.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Akshay Kuma's picture

The link doesn't work to me.

Akshay Kuma
Activity Score 38
stitchy's picture

BEAT THE AWL AND GET A FREE EYE CHECK!!!

stitchy
Activity Score 779
creative design
coolhandme's picture

no

coolhandme
Activity Score 80
Temple's picture

Ok, we 've seen this blink thing before. This type of interaction is getting a bit boring.

Temple
Activity Score 11341
Creative Director
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