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Agency Network: 
Published/Aired: 
April 2009

Description

Nothing changes like the weather, well except for the Toyota Venza.
To illustrate the Venza’s versatility, big box ads were designed to show the Venza driving through real time, up-to-the-minute weather forecasts that were accurate to wherever the viewer was in Canada. If it happened to be raining outside, then the Venza was shown driving through the rain. At the same time, the relevant feature of the Venza was highlighted (e.g. Vehicle Stability Control for rain, AWD for snow, hp for clear days). Should the temperature suddenly drop and the rain turn to snow, and day turn to night then the weather condition and the time of day the Venza was driving through would also change. Each of the big box ads featured the viewer's current weather condition, outside temperature, city location, and time of day.

Digital advertisement created by Saatchi & Saatchi, Canada for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Canada
Creative Directors: Brett Channer/Brent Choi
Art Director: Basil Cowieson
Copywriter: Brent Choi
Agency producer: Stefan Fabich
Director of Digital Marketing: Kevin Krossing
Interactive Producer: Stefan Fabich
Development: SociMedia
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TRICKY's picture

what's the msg here: a car that can drive at night in the rain and while snowing??? mainly all cars do that no?
btw i don't think people will notice the change once they scroll down the page

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

short shorts's picture

The fact that this car can drive in all conditions isn't revolutionary. That message is as old as dirt. But the way the banner reacts to the featured article's content is what makes it memorable.

_________

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Guest's picture

The featured article is made up.

If the banner worked off of existing headlines in the weather section, that would have been cool.

Guest
Crisp One's picture

agreed

Crisp One
Activity Score 2005
Other at New York
tr3n00ps's picture

I'm not feelin this at all. Seems like a lot of work for nothing.

I hope the campaign was a success. any metric info?

tr3n00ps
Activity Score 78
Graphic Designer
Guest's picture

the description posted is incorrect. look for the new description soon. sorry guys.

Guest
Guest's picture

sorry guys, the wrong description is up for this ad. new one be posted soon. it'll make a lot more sense then.

Guest
mango_mother's picture

As long as the headlines story's not real, I'm not really impressed

mango_mother
Activity Score 12
Copywriter at Leo Burnett & Arc Bangkok
derya's picture

its very cleverly but something is missing

derya
Activity Score 302
Copywriter
Guest's picture

Nice, but who care with banners?

Nivaldo
www.vamosfalarmal.com.br

Guest
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