The purpose of this ad was to call attention to the value of the Toyota Camry: the multitude of features in the vehicle, available at an incredible offer. Our media strategy informed us that our target audience was highly active online. With that knowledge, we set out to develop a piece that felt contextual in its placement (The ad ran exclusively online via pre-roll and social media outlets). The media, along with the insight that short instructional cooking videos were highly trending online content, led us to this concept. We also knew that our target was family-oriented and sought out recipe videos for meal suggestions. These videos have a high retention rate and thus provided us a way to engage our audience. Using this metaphor allowed us to crystallize our message: The Toyota Camry packs in amazing “ingredients” (features) that meld to produce an incredible, affordable product the whole family would enjoy.
Digital advertisment created by C-Com Group, United States for Toyota, within the category: Automotive.
Creative Director: Michel Rivero
Art Director / Director: Ricardo de Montreuil
Senior Copywriter: Sean Goolabsingh
Illustrator: Gizmo Animation Studios
Director of Photography: Alejandro Barrera
Producer: Jorge Khuly
Video Editor: Guillermo Sebastiani
Producer: Reuben Pereira
Client Services: Maricarmen Cubas-Velez
Senior Account Executive: Kasmira Maldonado
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