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Cookin' with Molly

Agency Network: 
Published/Aired: 
January 2015

Description

Molly is the street name for ecstasy. While some people believe Molly is relatively harmless, it often is cut with other harmful drugs – drugs most people have no interest in taking. In short, Molly is not the drug they think it is. After the tragic loss of two youth that was linked to party drugs at the VELD Music Festival this past summer and recent seizures of ecstasy pills containing methamphetamine, Toronto Crime Stoppers felt compelled to raise awareness about this issue to help make our communities safer. Toronto Crime Stoppers launched a new campaign “Cookin’ with Molly” that provokes people to educate themselves and re-think how they view the dangers around Molly.

Digital advertisement created by DDB, Canada for Toronto Crime Stoppers, within the category: Public Interest, NGO.

Advertising Agency: DDB Canada, Toronto, Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Copywriter: Allan Topol
Art Director: Craig Ferguson
Agency Producers: Julia Morris, Lorrie Zwer
Account Director: Carly Sutherland
Social Media Strategy: James Ly
Media Company: OMD
Production Company: Partners Film
Executive Producer: Gigi Realini
Director: Michael Downing
Director of Photography: Andre Pienaar
Line Producer: Erik Wilson
Editorial Company: Rooster Post Production
Visual Effects: Fort York VFX
Editor: Jeff Poremba
Assistant Editor: Brett Rostrup
Photographer: Jake Bundock
Online Editor: Andrew Rolfe / Fort York
Colourist: Cem Ozkilicci / Alter Ego
Audio House: Pirate Radio
Executive Producer: Joanne Uyeyama
Producer: Chris Tait
Engineer: Ian Boddy
Music: Paul Wallace
Casting Agency: Jigsaw Casting
Talent: Jason Jazrawy
VFX / Animation Co: Fort York VFX
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Highest Rated

kleenex's picture

not bad.

kleenex
Activity Score 52582
Web Designer/Developer
kleenex's picture

not bad.

kleenex
Activity Score 52582
Web Designer/Developer
damnson's picture

Nice production, but way too long.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

Like it. Right tone for the young folks.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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