Twitter Manuals

Agency Network: 
May 2011

Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil. Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper.

Digital advertisment created by DDB, Brazil for Tok&Stok, within the category: House, Garden.

Comments (2)

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nerio's picture
Activity Score 166

nice idea... but I think it would've been better if the user could tweet the tok & stok account with the hashtag of the piece and receive a reply with the instructions... just my opion

greg_smith's picture
Activity Score 3

Nice Idea. Congratz

I found the video case: