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A Hunter Shoots a Bear

Agency Network: 
Published/Aired: 
September 2010

Description

To celebrate the back to school period, Tipp-Ex®, BIC Europe Group's brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, french agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered. The campaign is logically signed: Tipp-Ex®, white and rewrite.

Digital advertisement created by Buzzman, France for Tipp-Ex, within the category: Office Equipment.

Advertising Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Copywriter: Tristan Daltroff
Art Director: Louis Audard
Project Managers: Bastien Chanot, Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager: Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger, Nicolas Mirguet
Film Production: Eleganz
Producteur: Willy Morence
Réalisateur: Olivier Bennoun
Web Production: Grouek
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Highest Rated

Guest's picture

That's the greatest nonsense I've ever seen. It's funny and clever and I LOVE it!!!!!!

Guest
Guest's picture

Awesome!

Guest
Guest's picture

It's not Torke Agency, it's Buzzman and it's French !!

Guest
ivan's picture

Thanks! Fixed.

ivan
Creative Director at Ads of the World
Wordnerd's picture

this is the best thing i've seen in years!

Wordnerd
Activity Score 6692
Copywriter
sirvan's picture

Where have you been?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

On vacation :)

atb2005
Activity Score 13557
Guest's picture

Sure, but the name of the agency which is writing is wrong !
==> The good is Buzzman

Guest
Guest's picture

There's a problem concerning the agency, it's not Torke but Buzzman, Paris ! Thanks.

Guest
Guest's picture

gran prix

Guest
Guest's picture

subservient chicken

Guest
Guest's picture

The saaaaame thing 6 years later. Haha

Guest
Guest's picture

True

Guest
jackmancer2017's picture

It's not a new approach, many Youtube videos have this sort of options to continue the story but it's definitely fun every time it's well produced =)

jackmancer2017
ERROR404's picture

thats awesome. you should try "fucks" :D

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
ERROR404's picture

"tipp-exes" is great too

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

BBQ’s
Moons
Jumps
Calls
Farts
Kills
Erases
Hugs
Bears
Eats
Drinks with
Smokes
Dances with
Photographs
Sings to
Rides
Footballs
raps with

Guest
Guest's picture

try tipp-ex

Guest
atb2005's picture

This is even better than what Old Spice did! I love it. It's fun, memorable, and unique!

atb2005
Activity Score 13557
wkkesling's picture

This is great. It really gets the viewer to interact with ad, remember it and tell others about it. nice.

wkkesling
Activity Score 97
Graphic Designer at TypeFrag |

www.deisgnminer.com

follow me on twitter

sirvan's picture

Wow. Has ANYONE here ever heard of the Subservient Chicken?

Won every award on Earth 8 years ago?

Crispin?

Ringing any bells?

PS, regardless.. why with the cursing? They certainly don't need it. Good creatives (and comedians, actually) don't need to sound like a drunken sailor to "be creative".

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

nice but feels a little subservient.

Guest
Guest's picture

Genius!!

Guest
Guest's picture

More than fifty, huh? So far I've only managed to find 39. I guess I'll have to keep trying.
http://wecanchangetheworld.wordpress.com/2010/09/03/a-hunter___-a-bear...

Guest
IRONWORKS's picture

Amazing!!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
thedesignaddict's picture

This is a great use of the medium. Interactive + Memorable. Nicely done.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

Awesome :)

Guest
picntype's picture

WOW! brilliant. Keyword 'Fart' was hilarious.

picntype
Activity Score 175
Art Director
Guest's picture

Hey Sirvan, turn your tagline into "I hate everything".

Guest
sirvan's picture

Yeah, why don't you go find some creatives to remake Apple's "1984" spot, and then kiss their ass.

Seriously. Don't be a fool, "Guest".

;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

this feels like a tribute to CP+B (subservient chicken and that great VW rabbit banner) but it's still a fine piece of work.

Guest
Guest's picture

This is brilliant...

Absolutely well done to the team...

Just when I thought the world had run out of brilliant ideas this comes along...

May you clean up awards-wise around the globe for this...

Guest
joelapompe's picture

My favorite ad so far this year!!!

joelapompe
Activity Score 3853
Guest's picture

I thought this was brilliant until I saw the subservient chicken (I'm only 20, I haven't seen it beofre)... Now it gets too close for me...

Guest
sirvan's picture

EXACTLY.

Earlier this week we had a ripoff of Brawny Man, and now this.

Don't tell me we're out of ideas already.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Akiff's picture

Awesome ! :D

Akiff
Activity Score 88
Paris
Guest's picture

more fun than subservient chicken though.
i do not 100% understand the knofe crime reminiscence in the beginning.
It does not really need it to my mind, a bit artificial.
the rest pure entertainement, really great and people love it.

Guest
sirvan's picture

Anyone who thinks this is the BEST AD EVAH !!!! is either on the Creative Team, or has been living under a rock for the past decade. There is simply no excuse. "Subservient Chicken" is probably the most ground-breaking "ad" of this last decade, and anyone who's in this business HAS to have heard of it.

Look, I think Crispin is the most over-rated agency in recent history. However, "Subservient Chicken" was a HUGE deal when it launched. Covered around the World, by major media outlets. In fact, it's still up!

http://www.bk.com/en/us/campaigns/subservient-chicken.html

It's even got it's own Wikipedia page, comon people!

http://en.wikipedia.org/wiki/The_Subservient_Chicken

So, yeah, "Star Whores" is a GREAT movie until you find out it's a blatant ripoff of that really famous movie you never saw (for some odd reason).

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

Subservient Chicken is awful! Great concept indeed, poor execution. And you need to realize that not everyone is in THIS business. So it's ok for people to say that they love this campaign or that it's the best campaign they've seen in a long time.

atb2005
Activity Score 13557
sirvan's picture

"Subservient Chicken is awful!"

You do realize that was 2001, right? And it was featured prominently in the New York Times, and even on the Evening News? It's what STARTED the term "viral"?

Wow. Just. Wow.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

Please don't go patronizing me again, Sirvan. So you are saying that in 2001 (no, that wasn't 1997) they couldn't come up with a better chicken costume? Or a better location to put the chicken in? In 2001 we didn't have Flash? I said the idea was great. I just didn't particularly like the execution. This new campaign - indeed a blatant ripoff - is a LOT more interactive and is WAY funnier. I also think that it offers a better story line. Wow. wow. wow.

atb2005
Activity Score 13557
sirvan's picture

I reallyreallyreally hope you don't work in this industry.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

Do you think I care what you hope? Look at the average score for this ad! Clearly, the MAJORITY of people disagree with you. You belong to that old grumpy school of advertisers. Enough said.

atb2005
Activity Score 13557
Guest's picture

No words...

Guest
Guest's picture

hi everybody, thx for the compliments we're flattered/
@sirvan : i m the founder of buzzman agency who dit this work. cp+b is my model and i know subservient chicken by hearth.
but let me tell you few words : tippxeperience used exactly the same principle than the chicken. interact with people.
2 little differences :
-you re not ready to interact like that on youtube vs a bk site
- the product is on the interaction. you changethe script with a product who change the script.
to be honest, as we see on many blogs and twitts it such a great honor to be compare at subservient and also to old spice.
peace

Guest
sirvan's picture

Sure, it's an "evolution", but it's still basically the same concept. I'm not saying you guys didn't do a fun little ad. I'm saying that it doesn't come close to deserving the amount of praise I've seen here.

If you had been the first to execute this idea I would've joined the chorus. But you made something that's 90% the exact same thing as one of the most famous "new media" pieces in the history of Advertising.

Like I said before, it's almost as if someone re-made Apple's "1984", but did it a little bit better. There would certainly be some young inexperienced creatives that would think it was "teh awsomez!". But the rest of us would know that the Creative Director should've killed that idea early-on; precisely because it was way too close.

Same goes here. Sorry.

1) yes, people (especially in the industry) are used to interacting with YouTube at this point.

and

2) "Subsevient Chicken" played right into BK's "have it your way" heritage

So your differentiating factors aren't quite so unique.

Look. You're certainly not in Ogivly Paris territory, but you're not off the hook, either. This is a blatant lift from a historic execution. You could've at least made it more of an homage, by including some of the same commands as BK's SC, etc.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

and for finish, 1 million people in 36 hours can't be completely wrong :-)

Guest
Guest's picture

hey guys, what's up with this sirvan guy?

Guest
sirvan's picture

I'm probably your boss ;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I really enjoyed it. Very creative.
Besides the amazing amount of views, we tracked the campaign in the past few days! Here's how it performed: http://bit.ly/tippexcampaign

Guest
Guest's picture

Just awesome! I can't stop try to find some new keyworks

Guest

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