Get into the dark

Agency Network: 
August 2014

#TimsDark Experiment | Tim Hortons Dark Roast Coffee


Digital advertisment created by JWT, Canada for Tim Hortons, within the category: Non-Alcoholic Drinks.

Advertising Agency: JWT, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Directors: Ryan Spelliscy, Paul Wales
Art Director: Dan Bache
Copywriter: Henry Park
Senior Producer: Elana Olavesen
Account Team: Darrell Hurst, Renee Ray, Cameron Stark
Director: Neil Tardio
Production Company: Partners Film Company
Post-Production: Alter Ego
Editor: Geoff Ashenhurst / Married to Giants
Music: Tyson Kuteyi / Tattoo Sound & Music
Media Agency: MindShare

Comments (11)

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boom's picture
Activity Score 160

Nice idea

boom's picture
Activity Score 160

Neil Tardio directs these types of commercials well. He shot the Dominos real people stuff.

Meredith Singh's picture
Meredith Singh
Activity Score 407

Great! I really love how they really went for it by making the entire restaurant and even that car out front black. A really stand out piece.

MacMonkey's picture
Activity Score 315

Yeah it's very good. Very clever and really makes you remember the product. MacMonkey likey.

Squirrly's picture
Activity Score 36

Great way to launch a product. It's rare for a commercial to make me want to try something. Kudos to the team on this one, a smart idea with a memorable and fantastic execution.

janaka illangarathne's picture
janaka illangarathne
Activity Score 247

nice idea

lolojambojuka's picture
manimal39's picture
Activity Score 3

really smart. hope this is a new era for Tim Hortons commercials!

kleenex's picture
Activity Score 50142

cool concept.

chunkylover69's picture
Activity Score 71

nice work. i wish they used a spooky voice'd guy as the point of contact.

sacrilegend's picture
Activity Score 3394

Love the building wrap and the whole immersive experience. It's not killer, but it would've been a nice little surprise.