To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code.
Digital advertisment created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.
Creative Director: Andrey Gubaydullin
Copywriter: Anton Mamykin
Digital Creative Director: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
Technical Lead: Valery Zaharov
Web development: Vasily Tsykin
Web designer: Lilia Zagidullina
Project managers: Dmitry Donik, Elizaveta Larionova
SMM: Done Creative
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