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Case Study

Agency Network: 
Published/Aired: 
June 2011

The Tourette Syndrome: Case Study

Description: 

URL: http://www.atrandom.ca

The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome. Over two years in the making, the @Random project has involved dozens of families affected by Tourette Syndrome, filmmakers, and other production industry partners to create an online documentary experience that is different every time you watch it. To create the individual films, directors were p

Digital advertisment created by Saatchi & Saatchi, Canada for The Tourette Syndrome, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard, Brett Channer
Agency Producers: Matt Shipp, Jen Mete
Art Director: Helen Pak
Writer: Brian Sheppard
Website Development: Pixel Pusher
Motion Graphics: Common Good
Sound Design: Boombox
Composer: Lydia Ainsworth
Digital Production: Amy Miranda / Lunch

Comments (9)

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imakeadsforaliving's picture
imakeadsforaliving
Activity Score 32

Wow. I love this idea. I don't think I've ever seen anything like it before -a different documentary every time?
Cool idea, and the website looks AMAZING :)

Nike Diesel's picture
Nike Diesel
Activity Score 13630

NOTE
This is NOT to throw any negative energy towards this ad, in any way,
but since you mentioned: " - a different documentary every time?"
Well, here's one with a different spot every day for a whole year ;)
http://adweek.blogs.com/adfreak/2011/04/ikea-holland-rolling-out-365-a...

imakeadsforaliving's picture
imakeadsforaliving
Activity Score 32

The documentary format of a different collection of films everytime is more relevant here because it mimics the disorder. Nothing against the Ikea stuff you referenced. It's fun and all, but all it is a different commercial each day. @random is trying to change perceptions and build awareness of a misunderstood disorder in way that makes you realize that the disorder is constantly changing. :)

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Totally agree.

adbuddy's picture
adbuddy
Activity Score 10

Sweet idea, and nicely produced.

gadgets's picture
gadgets
Activity Score 1063

Very good. Original idea!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

A respectful approach, nicely presented, and using a simple idea of randomness, to convey the complex realities of sudden tics, is as close as I've seen to driving the message home.

kleenex's picture
kleenex
Activity Score 50142

good job.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Amazing job.

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