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Published/Aired: 
April 2017

People You May Know

Description: 

In Belarus, about 5,000 criminals remain unpunished. Their identikits are hardly noticeable. We created 6 trial Facebook accounts of criminals to have them noticed by lots of people using the People You May Know algorithm (which suggests friends based on mutual information). By now, over 2,000,000 people saw them on People You May Know section. Vitaliy Shukan was caught a few months after the project had been launched. The project has already been adopted by the Ministry of Internal Affairs of Belarus as a criminal search tool.

Digital advertisment created by TDI Group, Belarus for The Ministry of Internal Affairs of the Republic of Belarus, within the category: Electronics, Technology.

Advertising Agency: TDI Group, Misnk, Belarus
Creative Director / Copywriter: Anna Tishkevich
Art Director: Alex Litovka

Comments (1)

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kleenex's picture
kleenex
Activity Score 50502

Would love to see final results.

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