The Gamekillers

May 2007

Check out the microsite:
This is part of a bigger campaign that included an MTV show and traditional advertising.

Advertising Agency: Bartle Bogle Hegarty, New York, USA
Agency Producers: Katherine Cheng, Michelle Massaro
Art Director: Jon Randazzo
Creative Director: William Gelner
Designers: Emil Lanne, Chris Berger
Photographer: Matthew Welch
Production Company: Radical Media
Copywriters: William Gelner

Comments (7)

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slim's picture
Activity Score 1047

Advertising at it's best.

back2b's picture
Activity Score 191

"We go out as a group. We go home as a group."

focus group's picture
focus group
Activity Score 146

The best campaign of the last year. Bravo, BBH NY!

Darrin Stephens's picture
Darrin Stephens
Activity Score 242

Oh my God. Finally a website worth visiting. These characters are so well thought out and so well written it's just ridiculous! Fantastic, funny, product-relevant writing.

AlphaHawk's picture
Activity Score 84

Yeah pretty much great. My roomate and I watched the TV show on MTV and only after 20 minutes did I sense this might be a commercially backed show. It was that good. I think they actually picked it for next fall's programming on MTV.

Mo's picture
Activity Score 648

This is sooooo awesome.

amey_gokarn's picture
Activity Score 20

Fucking awsum!!!