Choose Your Own Angle

Agency Network: 
January 2011

Dash Cam - Choose Your Own Angle - Subaru WRX - Rally of the Tall Pines


To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.

Digital advertisment created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Community Cultivators: Parker Mason, Matt Nelson, Chris Walts, Robin Gonterman, BJ Vicks
DOP / Editor: Mike Codner
Producer: Andrew Schulze
Account Director: Rob Yuill
Business Director: Mike Davidson

Comments (5)

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Sdb's picture
Activity Score 1362

Nice attempt!

jackmancer2017's picture
Activity Score 6992

It's cool. I like the WRC ;p But not much of an ad I think.

Lazarus's picture
Activity Score 1536


Hiperion's picture
Activity Score 3138

0% creativity

sirvan's picture
Activity Score 29860

Not a very smooth use of YouTube.


"I love some things, and don't love some other things."