Homeless Banners

Agency Network: 
February 2011
Stockholms Stadsmission Digital Ad -  Homeless Banners


With the campaign "Homeless Banners", we want to inspire large and small blogs and sites to give shelter to a banner from Stadsmissionen. On the campaign site, you can download banners in any format you like and put on your site. Over time, the banner will develop a warmer color the longer you host it, and the more people that click on it. The banner will also display your site¹s name and how long you¹ve been hosting it. Clicking on a banner leads to the donation page on On the campaign site, there is also a top list, ranking participating sites by highest number of clicks and longest period of hosting time. The campaign was launched through Facebook and Twitter. Interact with the banner and more about the campaign:

Digital advertisement created by Garbergs, Sweden for Stockholms Stadsmission, within the category: Public Interest, NGO.

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Digital Director: Magnus Hällstén
Production Companies: Sto.pp, Bannerboy
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atb2005's picture

Is aotw going to host this banner? It would be nice to see what color it would develop :)

Activity Score 13557
ivan's picture

I put it up on our new site in the footer, check it out:

Creative Director at Ads of the World
ivan's picture

Hah, you can see each click done by us visitors as a small hand.

Creative Director at Ads of the World
Anna Alfonzetti's picture

you can feel/interact with it here:

Anna Alfonzetti
Activity Score 6
Administrative at STOCKHOLM |


matks's picture

Yes! it is a very good thing, inspiring and wise. this is what i call a true zero media budget campaign

Activity Score 476
NataliaLima's picture

The banner itself is really entretaining, actually makes you wanna click.

Activity Score 1380
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