The Guy At Home In His Underwear

Agency Network: 
October 2010

You can watch him live in our aggregated site:
And you can follow him on Facebook:

Hard Citizen and Secret Location have launched a project with john st. in Toronto, Canada for Stanfield's underwear. The Guy At Home In His Underwear launches today, October 6, 2010 and runs for 25 days. In the 25-day adventure (24/7) a Testicular Cancer Survivor (Mark!) will be raising money for Testicular Cancer Awareness for The Canadian Cancer Society by staying at home in his underwear.
For every Facebook Like he gets, $1 will be donated towards his cause by Stanfield's. The hope is that for the 25 days he stays in the house (he can't leave at all!), he'll raise around $1,000/day so that he makes his goal of $25,000.

Digital advertisment created by John St, Canada for Stanfield's, within the category: Fashion.

Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Associate CD / Copywriter: Chris Hirsch
Associate CD / Art Director: Nellie Kim
Agency Digital Producer: Mavis Huntley
Account Services: Niki Bartl, Joelle Woodruff
Agency Digital Planner: Tammy Chaisson
Production Company: Secret Location, Hard Citizen
Executive Producers: James Milward, Jacinte Faria, Eva Preger, Link York
Production Company Creative Director: Pietro Gagliano
Line Producer: CJ Hervey
Project Manager: Noora Abu Eitah
Technical Lead: Ryan Andal

Comments (7)

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Anonymous Author's picture
Anonymous Author
Activity Score 1541

I'll like him. Nuts are sacred.

Write a wise saying and your name will live forever – Anonymous.

sirvan's picture
Activity Score 29860



"I love some things, and don't love some other things."

atb2005's picture
Activity Score 13557

What's the point of showing this guy in his undies 24/7? Sorry, I think it's stupid. I will donate money without all this.

Guest's picture

One of the main things you'll hear from testicular cancer survivors is that it is all about awareness and early detection. It is initiatives like these that help to spread that awareness which is just as if not more helpful to the cause.

kondensofke's picture
Activity Score 336

i think the idea is stupid, and a good cause can't make it any more likable

clayology com's picture
clayology com
Activity Score 245

There was no need to add the 'nudity factor'!! Nevertheless...cheers to it as the cause is great!

Ads u create needs Attention!!

velle's picture
Activity Score 1550

I got vicarious pleasure out of watching him sit on the sofa watching TV... then 5 minutes later he laid on his side like the Sleeping Buddha, and continued watching... What is wrong with me?