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Meet Porter

Agency Network: 
Published/Aired: 
December 2012

Description

New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks.

Digital advertisement created by FCB, New Zealand for SPCA, within the category: Public Interest, NGO.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Matt Williams, Peter Vegas
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Highest Rated

my mind bursts's picture

These are rescue dogs - they would flourish from the attention, recognition and reward - there are millions of children, old people and others - anyone deserving some TLC instead of being marginalised, written off or in the case of these dogs put down. Who was it said you should judge a nation on the way it treats its animals? Gandhi I think.

my mind bursts
Activity Score 94
Producer/Director
kleenex's picture

The Dog drives better than some of the people on the road today.

kleenex
Activity Score 51126
Web Designer/Developer
emiliete's picture

hahahahahahahahahahaha

emiliete
Activity Score 646
Copywriter at WMcCann
CrackerJackFlash's picture

love...it!

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

emiliete's picture

I love it too!

emiliete
Activity Score 646
Copywriter at WMcCann
certaintly's picture

so badass

certaintly
Activity Score 3994
ankitadv's picture

love it so nice

ankitadv
Activity Score 818
souljah's picture

Great Idea. Bravo. Hope dogs will race in the end...

souljah
Client Servicing at ACG
Klara K.'s picture

I don't like it. All I can think the whole time was: "Poor dogs."

Klara K.
Activity Score 3343
Charles University in Prague
my mind bursts's picture

These are rescue dogs - they would flourish from the attention, recognition and reward - there are millions of children, old people and others - anyone deserving some TLC instead of being marginalised, written off or in the case of these dogs put down. Who was it said you should judge a nation on the way it treats its animals? Gandhi I think.

my mind bursts
Activity Score 94
Producer/Director
my mind bursts's picture

Yes. Yes. Yes. And the sequel? The date? The chase? The school run with puppies? The police dog in a ... police car. The Korgi in a Bentley. The gun dog in a 4x4? The guide dog for the blind with a human passenger. Of course you could already stick your dog in a Google self-drive car and send it to get the newspaper. Has it gone viral yet? Has a dog run over a cat yet? Or better still, a person? A dog has already gone into space.

my mind bursts
Activity Score 94
Producer/Director
Orlando Andrade's picture

Just great: the concept, the idea and the message.

Orlando Andrade
Activity Score 124
Copywriter at Bazooka
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