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Agency Network: 
Published/Aired: 
February 2014

Description

Digital advertisement created by MMGY, United States for South Dakota Department of Tourism, within the category: Transport.

Advertising Agency: MMGY Global, Kansas City, USA
Digital Creative Strategy: Justin Watkins
Creative Director: Rick Dunn
Director: Justin Farmer
Illustrator: Travis Beckham
Senior Copywriter: Joel Henning
Director of Video Production: Tyler Mleynek
Social Media Strategist: Nadine Long
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Austin Video Production's picture

Presidential dance-off. That's funny.

Austin Video Pr...
Activity Score 1310
kleenex's picture

Not bad.

kleenex
Activity Score 51110
Web Designer/Developer
MacMonkey's picture

Is that Mt Rushmore picture supposed to be a reveal? Is that the moment people are supposed to realize that these guys are the presidents on Mt Rushmore? If so, I pity the school system.

MacMonkey
Activity Score 315
R B's picture

Dude, look at the client, its the deptt. of tourism. Tourists. that's there TG. so they did the right thing by assuming that most of the people they are addressing, don't really know abt the fact that you are kindly referring to! :)

R B
Activity Score 314
Copywriter
MacMonkey's picture

I know they are targeting tourists, American tourists (since most of the action tales place in NYC). And I am saying I find it embarrassing for Americans that they don't know who is on Mt Rushmore. In fact, it turns out, only 21% of Americans do... http://usgovinfo.about.com/od/thepresidentandcabinet/a/mintsurvey.htm

Incredible. But not surprising... http://www.theatlantic.com/education/archive/2013/12/american-schools-...

MacMonkey
Activity Score 315
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