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Published/Aired: 
March 2018

Description

Seasonal Affective Disorder affects as many as 1 in 7 Canadians. Sonnet wants Canadians' futures to look bright all year round. So we created Sun Mode; a mobile update that uses phone screens to replicate the light spectrum found in natural sunlight. Users can turn this on in the morning while using their phones to get a serotonin boost that would naturally come from sunlight. In addition, we turned all of our OOH and print ads into functional sunlamps because everyone deserves an extra dose of sun.

Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Advertising School: Miami Ad School, New York, USA
Art Directors: Maaike Pull, Rachel Power
Copywriters: Blessy Samuel, David Sierra
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