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“Wrestler” video game

Campaign
Agency Network: 
Published/Aired: 
February 2017

Also From This Campaign 2

Description

Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: Impact BBDO, Dubai, UAE
Regional Executive Creative Director: Fadi Yaish
Creative Director: Jamie Kennaway, Stephanus De Lange
Associate Creative Director: Dio Santos
Regional Account Director: Frances McCabe
Senior Account Manager: Lina Ghulam
Editor Lead: Joris Bosdriesz
Motion Graphics Lead: James Keith Elgie
Senior Broadcast Producer: Anju Purushot
Broadcast Producer: Rajaa Chami
Post Producer: Ann Geleen Amparado
Production House: Good People
Director: Maged Nassar
Executive Producers: Michel Abou Zeid
Director of Photography: Pierre Mouarkesh
Grade: Karim Mira, Lizard VFX
Online: Serena
Producers: Mahmoud Al Jabban, Daniela Borges, Romy Raad
Flame Artist: Miguel Ruiz
Graphics: Gary Fedorenko, Yunus Ali
Music / Sound Design: Mango Jam
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Highest Rated

Sing_Slinger's picture

the performance is what kills this... it's so one tone, so full on and so comic-book that the ad ends up dragging rather than building.

The Snickers idea is great, it deserves better execution

Sing_Slinger
Activity Score 9
Sing_Slinger's picture

the performance is what kills this... it's so one tone, so full on and so comic-book that the ad ends up dragging rather than building.

The Snickers idea is great, it deserves better execution

Sing_Slinger
Activity Score 9
ivan's picture

Agreed. It's a great idea, but acting is off.

ivan
Creative Director at Ads of the World
kleenex's picture

I like the concept, could use some better execution.

kleenex
Activity Score 51126
Web Designer/Developer
Rob71's picture

Shame about this. The performance is downright mundane and subsequently the ad kinda sucks in the end. Snickers globally is doing nice work - perhaps the ME region needs to stick to what works.

Rob71
Activity Score 411
odysseyzine's picture

Did any of you try pressing the pause button to put the snickers bar in the wrestler's hand? This is a game, not a commercial. It takes a few tries to get it, so they probably didn't want to distract the user with a rich and nuanced performance.

As a minute-long video, it's certainly boring, but as game-like object and a novel use of the video interface, it's great. I really like it!

odysseyzine
Activity Score 2
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