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The biggest car ever prototype prank

Campaign
Agency Network: 
Published/Aired: 
July 2014

Also From This Campaign 2

Description

Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever.

Digital advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Advertising Agency: BBDO Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Chief Creative Director: Jan Harbeck
Creative Directors: Lukas Liske, Daniel Schweinzer
Account Team: Jens Fauth, Anne Hohmann
Agency Producer: Silke Rochow
Director: Daniel Warwick
Production Company: Bigfish
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Highest Rated

Martin Mac's picture

Love the execution at the beginning, but the ending is quite dissapointing. Feels like it's not really finished

Martin Mac
Activity Score 20
Art Director at GREY Germany
Martin Mac's picture

Love the execution at the beginning, but the ending is quite dissapointing. Feels like it's not really finished

Martin Mac
Activity Score 20
Art Director at GREY Germany
j.nyst's picture

I agree. It builds up nicely but then the teasing at the end is a bit disappointing. I really like the overall concept though.

j.nyst
Activity Score 5
Copywriter at Big Bad Wolf
Uncertain's picture

Big car = nonsense? Try having two kids in your Smart car.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

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