Found Camera

Agency Network: 
April 2011

Digital advertisment created by TBWA, Israel for Sloggi, within the category: Fashion.

Advertising Agency: Yehoshua TBWA, Israel
General Creative Director: Edo Kariv
Creative Directors: Amit Stoler, Gil Goren
Copywriter: Alon Hadad
Art director: kobi Benwalid
Producer: Anat Harari
Supervisor: Hadas Gadish
Account Manager: Elinor Dan

Comments (8)

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morse's picture
Activity Score 18024

Very good idea!

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jackmancer2017's picture
Activity Score 6992

I think it's smart but I wouldn't go spread this - nor would I think my friends would. I also doubt the results where as big as they make them appear. Any link to the Facebook page?

atb2005's picture
Activity Score 13557

Websites and discussion boards were flooded with surfers discussing this "mysterious" camera? I don't believe that. On a different note, some of the photos should have been nsfw a la American Apparel. :-P

Bromantis's picture
Activity Score 9

Yeah it's not actually as great as some of you seem to think. Generally this type of campaign just makes people feel like the brand 'fooled' them, and in turn they resent the brand. Happened in Australia with a campaign for men's suit jackets from fashion store Witchery.

antoniobac's picture
Activity Score 192

I think it's a good idea but yeah a bit hard to believe it succeded in real life

Hammad S's picture
Hammad S
Activity Score 484

If this failed I blame ppl similar to the critics who posted above this...

guillemrd's picture
Activity Score 4

Made with a porn actress. Link in spanish

Lioraran's picture
Activity Score 12

I love it. Instead of wasting money on another boring catalogue.
I think it's viral – 1. Because some people would really try to help find the owner of the camera. 2. Because many people would love to share picture of sexy women…