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andrej dwin's picture

this is plain stupid.
gosh, why should anyone send this and why should it make anyone think?

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

purplesimon's picture

First thought: Ugh...

purplesimon
Activity Score 473
Copywriter at Euro RSCG
purplesimon's picture

Someone saw the Glue London creative for Mini and did a really poor copy of it.

And when I say poor, I mean they scraped the bottom of their creative barrel and kept scraping. Bad script, poor video, awful interface and without asking the right questions to begin with the final video that's sent to 'your friend' means that there is no correlation to their own life. For example, Cindy says we met in Spain - let me tell you, Spain is the last place people go on 18-30 holidays (which I'm assuming this is aimed at) and are more likely to spend their holidays in Greece or Cyprus.

And, if you're going to do a personalised video, make sure you've got the budget to actually provide more than one bizarre scenario, make sure the actors say names (so users can choose), etc.

If you really want to see how this should have been done, visit the original Glue London 'Ave A Word site: http://www.gluelondon.com/casestudy.php?id=10

purplesimon
Activity Score 473
Copywriter at Euro RSCG
alpha's picture

Purplesimon is jaloes ;-)

alpha
purplesimon's picture

Of course I am, I wish I'd thought of something so crap.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Rog's picture

Cuts straight to the point for me.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

CO2's picture

Realy straight and funny...

CO2
shoshi's picture

hahahahaha... very clever;-)

shoshi
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