A new way to say "I love you"

Agency Network: 
July 2013
Seven Propaganda Digital Ad -  A new way to say "I love you"


A Communication agency was looking for a new way that could make the couples say "I Love You" interacting to the new medias, on brazilian's Valentine's Day. Then the agency came out with this: To say i love you, the person Just needed to ask the partner to double tap tin the instagram posts that says I ___ YOU and then reveal the message (completing I (Heart) U (you) with the heart icon that instagram shows when you double tap to like a photo.

Digital advertisement created by Propaganda, Brazil for Seven Propaganda, within the category: Agency Self-Promo.

Advertising Agency: Seven Propaganda, Natal, Brazil
Creative Director: Lucas Aquino
Art Director: Lucas Costa
Copywriter: Solano Gomes
Illustrator: Victor Hugo
Additional credits: Selma Barros
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Highest Rated

kleenex's picture


Activity Score 51166
Web Designer/Developer
monoliz's picture

it's a forced and dumb way to say "i love you". communication means bringing people together, not clicking or tapping screen. idea is incomplete.

Activity Score 1304
pez's picture

This has been done by fans all over the world almost a year ago...
For example:

Activity Score 1804
Creative Director
kleenex's picture


Activity Score 51166
Web Designer/Developer
lucyset's picture

Not really creative..

Activity Score 230
cagkanyuksel's picture

Student idea.

Activity Score 592
Art Director
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