Because most girl-to-girl bullying happens between friends, Mean Stinks is promoting spreading nice between friends on Valentine’s Day.
Here’s how it works:
We’re asking Mean Stinks followers on Twitter (@meanstinks) and Facebook (http://www.facebook.com/meanstinks) to DM Mean Stinks a message to their friend, we will design it into a digital card/animated gif, Facebook cover, or iPhone screen for her to send to her friend. You can follow the conversation in real time tomorrow at MeanStinks.com.
Digital advertisement created by Leo Burnett, United States for Secret, within the category: Health.
Global Creative Director: Mark Tutssel
NA Creative Director: Susan Credle
Executive Creative Director: Susan Treacy
Creative Director: Diane Magid
Art Directors: Emma Arnold, Kathryn Dudkiewicz
Copywriter: Charlotte Haynie, Aimee Willis
Creative Technologist: Kevin McGlone
Executive Producer: David L. Moore
Producer: Laurie Gustafson
Account Management: Cindy Blikre, Kristin Ware, Megan Hague
Strategist: Stephanie Kelly
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
The Big Game Hall of Fame: Week 1Read More
Would You Repeat What You Say Online To Someone's Face?Read More