Angry Wives Club

Agency Network: 
December 2012

Angry Wives Club from Scotch-Brite™


Housecleaning is seen as a ‘necessary evil’ and certainly not something at the top of people’s minds. To create excitement and conversations, we used an interesting insight that women in Singapore wished their men could be more involved in doing the housework.

Introducing the Angry Wives Club (AWC) - a fictitious support group where these 'frustrated' women can come together and find ways to rectify their situation. AWC helps women figure out how to ‘treat’ their men, and gives them a platform to learn and exchange tips on how to get their men to help out. The Easy Sweeper is featured as one of the key tips because it makes cleaning so simple men have no more excuses to cop out. To top it off, women can show off their ‘converted’ men through a photo contest to win attractive prizes. Facebook app –

Digital advertisment created by Wunderman, Singapore for Scotch-Brite, within the category: House, Garden.

Advertising Agency: Wunderman, Singapore
Creative Director: Keith Tan
Art Director: Moses Gunarman
Designer: Cyndy Messah
Developers: Adrian Liew, Tan Kai Hui, Emil Purugganan
Copywriters: Nicholas Chia, Chen Shanghao
Production Company: Critica

Comments (6)

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Highest Rated

emiliete's picture
Activity Score 646

I loved the concept, but not the execution.

brandlover's picture
Activity Score 175

...and angry wives can be slingshot to defeat evil sponges.

kleenex's picture
Activity Score 51022

Not working for me...

Klara K.'s picture
Klara K.
Activity Score 3343

What is the message?

emiliete's picture
Activity Score 646

I loved the concept, but not the execution.

philippertl's picture
Activity Score 656

This could've been really funny but it's NOT.

the pencil's picture
the pencil
Activity Score 235

Good idea wasted on bad acting & execution.