Bell Choir e-carol

Agency Network: 
December 2010


Bikes and holidays just go together. This year they’ll go together in a more joyful way than ever before. Colle+McVoy just launched a new holiday campaign for Schwinn that helps get bikes and helmets to kids in need this holiday season. The campaign features a new Schwinn Bell Choir, eight festive men and women on bikes that perform e-carols, bicycle bell versions of Jingle Bells, Deck the Halls, and Auld Lang Syne. For each e-carol shared, senders will be helping to get more bikes and helmets to kids across the country.

Digital advertisment created by Colle+McVoy, United States for Schwinn, within the category: Automotive.

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Creative Director: Eric Husband
Art Director: Nina Orezzoli
Copywriter: John Neerland
Interactive Designers: Aaron Purmort, Ben Clymer
Interactive Producer: Tiffany Hahnfeldt
UX / Information Architect: Harlo Petoskey
Producers: John Borchardt, JP McIntosh
Video & Edit: Micah Dahl, Josh VanPatter
Production Company: RunnerRunner
Sound design: Modern Music
Web Development: The Nerdery

Comments (4)

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Highest Rated

new designer's picture
new designer
Activity Score 98


CuriousPencil's picture
Activity Score 4225

Can't hate it because it's helping give kids bikes and helmets. But it's not the newest idea, and 'share the joy' is hardly the feeling I'd get if I got an email from a friend via a bike shop, with amateur campanologists enjoying some sit-down tinkling.

MichaelJohnJ's picture
Activity Score 38

This season is all about joy, but does that mean you should smile like you're on acid?

Guest's picture

love it!

new designer's picture
new designer
Activity Score 98