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Your Song

Agency Network: 
Published/Aired: 
August 2012

Description

Challenge: Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone.

Insight: Humans appreciate personalised services and offerings that speak to them.

Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

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Highest Rated

feysal's picture

wow this is genius ...seriously good stuff using social media to drive it all...awesome!

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

CuriousPencil's picture

I like this, but this is nothing to do with the client. The spot ends "I try to interpret people's specific personalities and interests and design music for them so that they feel connected."

An heroic glamour piece, but whoever put this together, you should have another go. Otherwise some mischievous journo is going to be knocking on your client's door quoting "Your agency says that "Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled": how do you react to this? Do you think the meaning of the original tagline was meant to confuse? Do you have anything to say about the money you spent to confuse your customers?"

Also, what were the results of the campaign, apart from shinier mirrors for the crew?

CuriousPencil
Activity Score 4225
Copywriter
feysal's picture

wow this is genius ...seriously good stuff using social media to drive it all...awesome!

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

kleenex's picture

Grammy time for the singers!!!

kleenex
Activity Score 51078
Web Designer/Developer
damd's picture

Excellent initiative... Great idea and well done.

damd
Activity Score 159
Planner at WI
david_lee9999's picture

fun campaign. Could expand it even further though - maybe exploring more on the Facebook friends.

For the case study video, Message shown in the intro video quite weird... with the mug and picture frame thingy.

david_lee9999
Activity Score 85
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