Run to Support Schools

Agency Network: 
September 2012


In 2012 Samsung chose to help renovate schools for their charity; Hope for Children. As the gold sponsor of the Amman International Marathon, they wanted to increase participation in turn generating more money for their program. We created an online application where people could invite their friends to run the marathon. For every runner invited a brick would be donated towards the renovation of a school.

Digital advertisement created by Leo Burnett, Jordan for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar
Art Directors: Rami Afifi, Aram Taminian, Sariah Rida
Copywriter: Ibrahim Al-Far
Additional credits: Samer Atherah, Souha Samaha, Aysha Talhouni
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morse's picture

It's ok, but not that original I'm afraid.

Activity Score 18087
Art Director |

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kleenex's picture

I say the idea worked.

Activity Score 52220
Web Designer/Developer
lucyset's picture

So triggering to action and then triggering to staying home. Not really smart.

Activity Score 230
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