Agency Network: 
January 2011

Samsung: Nonja

Digital advertisment created by Traktor, Australia for Samsung, within the category: Electronics, Technology.

Advertising Agency: Traktor Werbeagentur, Austria
Creative Directors: Antonia Tritthart, George Moringer
Art Director: Julia Reissfelder

Comments (9)

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Highest Rated

suresh90's picture
Activity Score 620

Nice Idea :)

ivan's picture

It's a fantastic idea, but I would like to suggest one correction to the video.

The videos starts with this statement "This is how Nonja became the world's first ape on Facebook". Incorrect. Humans ARE apes. So Mark Zuckerberg was the first ape on Facebook.

From wikipedia:
Under the current classification system there are two families of hominoids:
• the family Hylobatidae consists of 4 genera and 14 species of gibbon, including the Lar Gibbon and the Siamang, collectively known as the lesser apes.
• the family Hominidae consisting of chimpanzees, gorillas, humans and orangutans collectively known as the great apes.

jackmancer2017's picture
Activity Score 6992

Haha Zuckerberg the first ape on Facebook.

Love the idea. But why do agencies always make such lengthy explanations of the concept ;p

morse's picture
Activity Score 18024

Great results, but I skeptical about how the animal uploaded the photos to Facebook. He must have had help from humans. And, if he did it defeats the purpose of the campaign, because it's not that easy to do. I would like to see a video of the orang uploading it...

And, yes we're all apes.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

richmond2000's picture
Activity Score 16

I assume the CAMERA does the uploading for you when a pic is snapped if so then the concept is true

suresh90's picture
Activity Score 620

Nice Idea :)

alexander_bickov's picture
Activity Score 3279

Nice work

Rt's picture
Activity Score 54

fantastic idea, although i don't buy it that all the photos were shot by the monkey in real life

Martijn's picture
Activity Score 1888

Great idea but they only talk about Facebook and the ape, not about the camera.

dadada's picture
Activity Score 1720

nice idea, they're very lucky so the ape didn't try eat the camera or beat it

Everybody is creative, be yourself.