Description
In Sweden, no one is deported because of HIV. But people in 22 countries around the world are. So it isn’t so surprising that 40 % of refugees in Sweden are reluctant to take an HIV test.
This is why RFSL Dalarna and Hiv-Sweden decided to launch the second year of the initiative ”We Are Survivors”. We wanted refugees to feel empowered, safe and to trust the Swedish system. And to encourage them to take an HIV test and to not let HIV stop their dreams, because with treatment you can live a normal life with HIV today.
Tatelicious is living proof that you are not deported because of HIV and that you can live a good life with dreams and hopes for the future. So we let her tell her powerful story.
This professional campaign titled 'We are survivors' was published in Sweden in October, 2016. It was created for the brand: RFSL Dalarna, by ad agency: Magic Circle. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Magic Circle, Stockholm, Sweden
Creative Director / Art Director: Patrik Lindkvist
Copywriter: Annika Brännström
Production Company: Tarot Pictures
Direction: Marcus Storm
Producer: Carl Sander
Photography: Tommy Olsson
B-photography: Kristoffer Hellman
