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Agency Network: 
Published/Aired: 
November 2010
ReThink Breast Cancer Digital Ad -  Opening Soon

Description

URL: http://www.breastfestfilmfest.com/

Breast Fest is the world's first film festival dedicated to the issues surrounding breast cancer. To promote this years festival, we created a film of our own: a musical that reflects our younger target and acts as a metaphor for how the community comes together to support one another at the festival. The posters and a :30 sec cinema spot all lead to the breastfestfilmfest.com where you can view the musical and find out more about the festival films, speakers and workshops.

Creative Director:Simon Creet

Digital advertisement created by The Hive, Canada for ReThink Breast Cancer, within the category: Public Interest, NGO.

Advertising Agency: The Hive, Toronto, Canada
Associate Creative Directors: Rosalinda Graziano, Ren Olivieri
Art Director: Paul Parolin
Copywriter: Michelle Spivak
Agency Producer: Kat Ledgett
Account Coordinator: Lauren Zigelstein
Account Executive: Tricia McIntosh, Elspeth Baird
Studio Manager: Anne Smythe
Production Artist: Araina Gillis
Production Company: Buck Productions
Director: Stuart McIntyre
Exec Producer: Emily Pengelly
Editing: Stealing Time
Executive Producer: Denise Shearer
Editor: Graham Chisholm
Assistant Editor: Fred Esporlas
Post Production: Alter Ego
Executive Producer: Michael Lambermont, Lisa Hemeon
Colourist: Wade Odlum
Flame Artists: Rob Fisher, Darren Achim
Music and Sound Design: Grayson Matthews
Creative Director: Tom Westin, Dave Sorbara
Executive Producer: Bridget Flynn
Composer: Annelise Noronha
Sound Engineer: Annelise Noronha
Voice Director: Annelise Noronha
Photographer: Matt Barnes / Westside Studio
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Highest Rated

aaron82's picture

我是中国大陆的设计师。希望能多交设计朋友。MSN:aaron-lixinru@hotmail.com

aaron82
Activity Score 4
morse's picture

Nice idea on the annoying video not available phenomenon that is rampant on YouTube.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture

That's the best of all... I had enough when I saw that... video is OK too.

pez
Activity Score 1804
Creative Director
jackmancer2017's picture

Really "in your face". Great job and puts a unexpected shock on you (well, did on me). Well done guys.

jackmancer2017
Dot's picture

when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Phil Lestino's picture

Miaowwwwwww! HaHAHA!

Phil Lestino
Activity Score 1684
Guest's picture

B R A V O the best idea of the year!

Guest
Guest's picture

I hope you're kidding

Guest
Guest's picture

works for me.

Guest
Phil Lestino's picture

Most excellent dudes!! !

Phil Lestino
Activity Score 1684
Roger Keynes's picture

Roger that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

aaron82's picture

我是中国大陆的设计师。希望能多交设计朋友。MSN:aaron-lixinru@hotmail.com

aaron82
Activity Score 4
SoCH_TO's picture

Loving Idea !!! Done done !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

jimmymav's picture

Loving this, but what's with the "sorry, video has been removed" nonsense

jimmymav
Activity Score 7
Art Director at www.uniqueoffice.co.uk
CuriousPencil's picture

The word "removed" is in breast-cancer-pink; leaving you with a picture of a mastectomy scar, instead of what you were expecting.

I'm guessing the creatives behind this were linking 'slightly annoying' with 'life-changingly' so.

Brilliant work. 8 stars from me.

CuriousPencil
Activity Score 4225
Copywriter
orincon's picture

It's excellent. This is one of those ideas that you really like to share.

orincon
Activity Score 58
Creative Director at Vicome|eracom Bogotá, Colombia
thedesignaddict's picture

I love the use of media: 10/10

Highly memorable, but overall I'm lukewarm on the film execution.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

AWESOME

Guest
Guest's picture

The feedback on the print for the festival is very touching.

http://www.facebook.com/photo.php?fbid=453964707551&set=a.143069022551...

Lovely work.

Guest
unicornio's picture

inteligente e importante

unicornio
Activity Score 15
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