Description
Problem: The Red Cross collects blood to help patients in need. But in many countries, blood donations are way too low.
Solution: Facebook introduces a new tab. Users can now add a blood type to their profile. The Red Cross can now target donors by blood. With geo targeting even users passing a blood bank could be notified.
This student campaign titled 'Social Donors' was published in Germany in November, 2016. It was created for the brand: Red Cross, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 6 years ago.
Credits
Advertising Agency: Miami Ad School, Hamburg, Germany
Guiding Teacher / Tutor: Niklas Frings-Rupp
Art Director: Kushal Birari
Copywriter: Philip Ziegler
