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Social Donors

Published/Aired: 
November 2016
Red Cross Digital Ad - Social Donors

Description

Problem: The Red Cross collects blood to help patients in need. But in many countries, blood donations are way too low.

Solution: Facebook introduces a new tab. Users can now add a blood type to their profile. The Red Cross can now target donors by blood. With geo targeting even users passing a blood bank could be notified.

Digital advertisement created by Miami Ad School, Germany for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Miami Ad School, Hamburg, Germany
Guiding Teacher / Tutor: Niklas Frings-Rupp
Art Director: Kushal Birari
Copywriter: Philip Ziegler
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