Every 80 Seconds

Agency Network: 
March 2011


Every 80 seconds there is a house fire in America. It¹s the number one disaster the Red Cross responds to ‹ providing comfort and aid to fire victims. So as part of Red Cross Month (March) was created to give people a virtual taste of what living through a real house fire is like. Launched through Facebook, and supported with rich media takeovers and print, the site burns your Facebook photos to simulate a fire's aftermath. It then invites visitors to help by making a Red Cross donation, or by spreading the message through their social networks.

Digital advertisment created by Y&R, United States for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Creative Director: Chris Cancilla
Art Director: Grant Simpson
Copywriter: Jeff Oswald
Developer: Lynn Hurley
Director of Production: Matthew Witt
Planner: Pete Talaba
Producer: Kyle Welter
Account Executive: Natalie Nowak

Comments (2)

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bean's picture
Activity Score 19

very nice

SF's picture
Activity Score 126

i dont get it. its just a cute pic