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Agency Network: 
Published/Aired: 
April 2012

QUECHUA EXPERIMENT | THE COVER MOTION

Description: 

For the launch of its brand new ad promoting its 2sec tents, the brand Quechua had the idea to show in preview its commercial on its Fan Page by leveraging the new Facebook Timeline. You only have to load the different images composing the ad by scrolling down; then once at the bottom, you just have to press shift + space or scrolling up in order to see the animatin begin like a stop motion. A simple but very original way to use Facebook timeline that gives the idea of the possibilities it offers.

Digital advertisment created by Fred & Farid, France for Quechua, within the category: Recreation, Leisure.

Advertising Agency: Fred & Farid, France

Comments (3)

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ZeSheep's picture
ZeSheep
Activity Score 174

Flipbook??

Temple's picture
Temple
Activity Score 11337

Inventive timeline use, but it does not really seem to work like a flipbook.

kleenex's picture
kleenex
Activity Score 50200

I agree.

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