The Next Level

Agency Network: 
September 2011
Pro-Tec Digital Ad -  The Next Level


So you think got balls because you skate without a helmet? Guess what- wearing one is what you need balls for. Because a helmet let’s you do some badass tricks you’d never do without it. We wanted to show skaters that next level your helmet takes you to. The pro-tec level.

Digital advertisement created by Miami Ad School, Germany for Pro-Tec, within the category: Personal Accessories.

Advertising School: Miami Ad School Europe, Berlin, Germany
Art Directors: Shahak Shapira, Marie Legat
Copywriter: Gry Sagvolden
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mrbarryw's picture

That's a great way to incentivize a target audience to learn more about your product.

Activity Score 12
American University's Kogod School of Business
spaceranger's picture

buy a helmet and unlock a game level??
really cutting edge over at miami ad school...

Activity Score 52
atb2005's picture


Activity Score 13557
DBB's picture

Oh that's a really cool idea, but again, miami ad school shooting projects that never happened and "keeping" them for themselves, now no one can use this idea...
Or am I wrong and it was actually published?

Activity Score 1216
Shahak's picture

Thanks! I'm actually pretty sure that most of our students would not refuse the opportunity of getting an idea produced, but the problem is that it's really hard to reach the people who are able to make it happen.

Activity Score 28
Temple's picture

Hey Miami ad school, why don't you test the kids on a car or a bank which is 99.99% more probable that they will be working on than this.

Activity Score 11341
Creative Director
Shahak's picture

They do, check it out:



I even got you a project for an insurance:

We just happen to have an idea for a protective gear brand. I think it's exactly as legit as any other client.

Activity Score 28
atb2005's picture

The car project was posted on here before. So who did it? Students? I thought it was by Jung von Matt.

Activity Score 13557
Shahak's picture

MAS students that interned at Jung von Matt in Hamburg. But I just posted it to support my argument, there are many student projects for the automobile industry.

Activity Score 28
morse's picture

Very good idea. Very very expensive to do.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture

apart the fact of the idea cost, i think it´s a very good way of encouraging the use of helmets.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
trollster's picture

Great idea!

Activity Score 24
Kateter's picture

this increases PURCHASE of these helmets, not WEARING them.

big difference.

Activity Score 2029
Ceballos's picture

Miami Ad School,do you propose an idea that somebody can really do?
Come on guys...

Activity Score 621
Shahak's picture

It is expensive, yes, but why unfeasible?

Activity Score 28
Ceballos's picture

It´s unfeasible because is expensive. Do you follow me?
Like 90% of Miami Ad School´s ideas.

Activity Score 621
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