The Next Level

Agency Network: 
September 2011

So you think got balls because you skate without a helmet? Guess what- wearing one is what you need balls for. Because a helmet let’s you do some badass tricks you’d never do without it. We wanted to show skaters that next level your helmet takes you to. The pro-tec level.

Digital advertisment created by Miami Ad School, Germany for Pro-Tec, within the category: Personal Accessories.

Advertising School: Miami Ad School Europe, Berlin, Germany
Art Directors: Shahak Shapira, Marie Legat
Copywriter: Gry Sagvolden

Comments (16)

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mrbarryw's picture
Activity Score 12

That's a great way to incentivize a target audience to learn more about your product.

spaceranger's picture
Activity Score 52

buy a helmet and unlock a game level??
really cutting edge over at miami ad school...

atb2005's picture
Activity Score 13557


DBB's picture
Activity Score 1216

Oh that's a really cool idea, but again, miami ad school shooting projects that never happened and "keeping" them for themselves, now no one can use this idea...
Or am I wrong and it was actually published?

Shahak's picture
Activity Score 28

Thanks! I'm actually pretty sure that most of our students would not refuse the opportunity of getting an idea produced, but the problem is that it's really hard to reach the people who are able to make it happen.

Temple's picture
Activity Score 11337

Hey Miami ad school, why don't you test the kids on a car or a bank which is 99.99% more probable that they will be working on than this.

Shahak's picture
Activity Score 28

They do, check it out:



I even got you a project for an insurance:

We just happen to have an idea for a protective gear brand. I think it's exactly as legit as any other client.

atb2005's picture
Activity Score 13557

The car project was posted on here before. So who did it? Students? I thought it was by Jung von Matt.

Shahak's picture
Activity Score 28

MAS students that interned at Jung von Matt in Hamburg. But I just posted it to support my argument, there are many student projects for the automobile industry.

morse's picture
Activity Score 18024

Very good idea. Very very expensive to do.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
Activity Score 3935

apart the fact of the idea cost, i think it´s a very good way of encouraging the use of helmets.

trollster's picture
Activity Score 24

Great idea!

Kateter's picture
Activity Score 2029

this increases PURCHASE of these helmets, not WEARING them.

big difference.

Ceballos's picture
Activity Score 621

Miami Ad School,do you propose an idea that somebody can really do?
Come on guys...

Shahak's picture
Activity Score 28

It is expensive, yes, but why unfeasible?

Ceballos's picture
Activity Score 621

It´s unfeasible because is expensive. Do you follow me?
Like 90% of Miami Ad School´s ideas.