Letters from Africa, 2

Agency Network: 
May 2013

Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways?

This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.

Digital advertisment created by M&C Saatchi, Sweden for Porteur, within the category: Recreation, Leisure.

Advertising Agency: M&C Saatchi Stockholm, Sweden

Comments (3)

Log in or register to post comments
venom_elite's picture
Activity Score 772

"But how do we continue to communicate this in new and unexpected ways?"

A. We send people spam...

vidya.shankaran's picture
Activity Score 724

Machince??? Really? Nigerian Spam all the way

MrPotatoHead's picture
Activity Score 529

Wow this is bad!