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Poetry day out of office reply emails

Agency Network: 
Published/Aired: 
December 2011
Description: 

It's a digital campaign to promote the Dutch and Belgian Poetry Day 2012. Using nothing but poetry in out of office replies.

Digital advertisment created by Leo Burnett, Belgium for Poetry Day, within the category: Recreation, Leisure.

Case movie: http://www.youtube.com/watch?v=DqgTPW8zFCw
Advertising Agency: http://leo-burnett-brussels.prezly.com">Leo Burnett Brussels, Belgium
Creative Directors: Tom Loockx, Jorrit Hermans
Copywriters: Hugo Matthysen, Joke van Leeuwen, Stijn Vranken, Lies Van Gasse, Ester Naomi Perquin
Managing Director: Barbara Vangheluwe
Traffic Manager: Veronique Allard

Comments (5)

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Wordfruit's picture
Wordfruit
Activity Score 1023

If it's not poetry-people who receive these, I think the poems would have to be very catchy in some way for them to get forwarded on -- to go viral. And even then I think they'd struggle to appeal to many.

Hadrons's picture
Hadrons
Activity Score 6041

did it catch?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

STUDIO DAR's picture
STUDIO DAR
Activity Score 40

See the video.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

.Hm.

MikeYikes's picture
MikeYikes
Activity Score 117

Fun idea.

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