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Double Syndrome

Agency Network: 
Published/Aired: 
December 2009

Description

3 viral teasers and a reveal movie. Campaign to re-position the Playstation 3 brand in France. Large file, allow time to load it.

Digital advertisement created by TBWA, France for PlayStation, within the category: Electronics, Technology.

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Remi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: Waverly NY
Production Co: Les telecreators
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Highest Rated

satrianee's picture

schizophrenic other-self of Edward Norton in the novel (and movie) Fight Club

satrianee
Activity Score 3748
rabbitz's picture

wow

rabbitz
Activity Score 464
AD MAN
Ratko's picture

who is Tyler Durden?

Ratko
Activity Score 113
satrianee's picture

schizophrenic other-self of Edward Norton in the novel (and movie) Fight Club

satrianee
Activity Score 3748
Phil Lestino's picture

oh this is .................long

Phil Lestino
Activity Score 1684
Adaddicted's picture

ha ha like the conference.... 493 secs....!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Molecule's picture

Not exciting at all. As usual with these mystery teaser campaigns, the payoff is quite small.

Molecule
Activity Score 435
Copywriter
Brain-Art's picture

Award winning effort i think

Brain-Art
Activity Score 1101
Graphic Designer
sirvan's picture

The bar for "viral" much, much higher than this. Sure, these may win some awards (hopefully not) and get the creatives some jobs (again, hopefully not), but for consumers... they're just not buying it. The "press" for this is bogus. We've had literally YEARS of these types of videos/campaigns, and it's gotten old, and tired. An all around a wasted effort. It's well-done... but, more importantly, it's pretty much a direct rip-off of beta 7. Same category, too. Sorry.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Ensamblador's picture

Wow! I thought I was the only one having this kind of problem.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
Spoonfeederxxx's picture

I get the online media...

I get the concept...

I just think it is long-winded way of creating something out of a category, that for me, saw its best work years ago...

Playstation has to start rethinking their marketing...

This attempt feels like they've run out of ideas... and it shows...

Spoonfeederxxx
Activity Score 641
Copywriter
gmint7's picture

its been done i think

footballitis from adidas.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

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