Tag your moment

Check out the site: http://www.tagyourmoment.com
With Panadol Actifast, you’ll never miss a moment. The brand promises quick relief so you can enjoy your life. So how can Actifast engage a potentially uninterested digital consumer with this message? Minus big budgets or tactical activity? By tapping into Facebook culture. Facebook users love tagging photos with names of friends and family. What if Panadol could make tagging more fun? Tag your moment is a branded application that users access via Facebook or a microsite. They choose their Facebook photos and tag them with fun icons, animations, music and more, creating mini animated stories. These branded moments are then shared on Facebook, blogs, twitter, etc. Actifast translated its brand promise of enjoying moments into an experience effortlessly. By leveraging a popular user behavior and enhancing an activity that users already enjoyed, the brand created advertising within the right context for the right audience, and benefited from a halo effect.