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Agency Network: 
Published/Aired: 
December 2009

Opticana - the 500$ Campaign

Description: 

Digital advertisment created by McCann, Israel for Opticana, within the category: Professional Services.

Advertising Agency: McCann Erickson Israel
VP Creative: Eldad Weinberger
Creative: Nir Refuah
Copy: Sahar Lewenstein
Art: Vicki Gendejan

Comments (17)

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ww.ww's picture
ww.ww
Activity Score 15

Gold, see you in Cannes 2010.

Tommy G.'s picture
Tommy G.
Activity Score 897

good idea if it works.

diogorspd's picture
diogorspd
Activity Score 52

Wow! Congrats... Wish I've thought of that.

kylestebbins's picture
kylestebbins
Activity Score 77

well...

kylestebbins's picture
kylestebbins
Activity Score 77

okay... but the problem isn't their eyesight, it's that they just aren't looking down at the keyboard when they type.

moeinuk's picture
moeinuk
Activity Score 46

don't be so jealous. we know you didn't do it. don't make it obvious.

satrianee's picture
satrianee
Activity Score 3748

It took good advantage of server&domain management. Very good idea.

szkwadrat's picture
szkwadrat
Activity Score 210

fantastic and awesome!

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Good! Not totaly new, there are already a lot of these fake sites on the internet, but never used for advertising, (afaik)!

sirvan's picture
sirvan
Activity Score 29860

This award show piece cost more than the campain, lol.

+++

"I love some things, and don't love some other things."

Brainsugar's picture
Brainsugar
Activity Score 1631

Great!

tripinator@hotmail.com's picture
tripinator@hotm...
Activity Score 134

supeeeer cool

mark3r's picture
mark3r
Activity Score 1949

10.

Brain-Art's picture
Brain-Art
Activity Score 1101

Just Great !!!

WillyLatasa's picture
WillyLatasa
Activity Score 616

CANNES!!!!!

"Bright ideas bring better results"

slowrider's picture
slowrider
Activity Score 648

thumbs up!

one should not take life so seriously - as one will not come out of it alive.

JFADS's picture
JFADS
Activity Score 2

Smart to capitalize on a common mistake - but the mistake is just a typo not a vision problem.

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