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Opportunity

Agency Network: 
Published/Aired: 
April 2009
 Opportunity

Description

http://www.see-the-opportunity.com

Leo Burnett Lisbon created a plug-in (a device for the internet) that removes the word "crisis" from every webpage and replaces it by the word "opportunity". This revolutionary digital tool is extremely easy to install, and allows people to replace the most repeated word of the year for the word "opportunity".
"We want to stop seeing the problem and start seeing the solution." These words were the foundation of this original idea, available at www.see-the-opportunity.com. Here you can download the free plug-in, available in three languages. Portuguese, English and Spanish.
"When we first came up with the idea to remove the word "crisis", replacing it for any other that felt good we were over flown by a strange feeling of power and, for that, we wanted to use it well. With caution. We looked up words in many sources: books, movies, the internet. Thousands of words were considered, studied, and analyzed but none of them sounded better than "opportunity"? Both words are feminine and between them there is a know relation in the Chinese alphabet where the last ideograms of the word "crisis" are the first ones of the word "opportunity". This, without a doubt, reflects the reason why we want to make this hateful word disappear. We want people to start seeing things from a different point of view. We want to help make the world a better place and that is an opportunity for sure", says Chacho Puebla, Leo Burnett's executive creative director.
This application was developed to work on Firefox, since this is the only one that allows plug-ins to be installed. This enables us to customize the browser's original tools giving us a wide variety of ways to experiment the web.

Advertising Agency: Leo Burnett & Arc Lisbon, Portugal
Executive Creative Director: Chacho Puebla
Creative Team: Chacho Puebla, Dani Palma, Fred Bosch, Alexandre Dalbergeria
Creative Advisor: Tura
Digital Production: Arc WW / Web Corner
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Guest's picture

MUY BUENO!!!!!!!

Guest
jonybeta's picture

Bru...tal!!!!!! Me encanta la idea y como aprovecha el medio.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

sirvan's picture

It's simple, and deep... but people don't like their computers being hacked very much, especially for advertising. So it was probably only "installed" by the agency and the client, lol.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

wow u r the must negative person i ever seen... Brilliant idea.

Guest
Guest's picture

Very true on both counts.

Guest
Guest's picture

THIS IS THE LAST TIME YOU'LL HEAR THE WORD OPPORTUNITY?
:-)

Guest
Guest's picture

This is the last time you'll hear the word opportunity?

:-)

Guest
Guest's picture

AWESOME!

Guest
TRICKY's picture

i want one

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

then you will need a plug in that removes the word crisis and replaces it with the words free drinks

Guest
Guest's picture

A little invasive I think

Guest
Carlos Garcia's picture

I think it's brilliant but shouldn't the headline be "This is the last time you'll read the word crisis."?
Just a little detail i know.
AWESOME work.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

zmekyus's picture

ok...so it is another scam promo ad...bravo...

zmekyus
Activity Score 120
Guest's picture

What would be Leo Lisbon without tura's advices...

Guest
Guest's picture

Amazing! Leo Lisbon Rocks

Guest
Guest's picture

Fodidoooooo!

Guest
Guest's picture

Supberb ideia!

Guest
Temple's picture

All you, who downladed the plug-in, raise your hands now.
Except Chacho,Dani and Fredd.
Noone? There must be a conspiracy here. It is called "we won't fuck around with our computers for your award shows".

Temple
Activity Score 11341
Creative Director
Guest's picture

That´s amazing!!!!!

Guest
Guest's picture

VERY GOOD IDEA!!!!

Guest
Guest's picture

AMAZING!!!

Guest
Guest's picture

It´s a great idea!!! Amazing!!

Guest
Guest's picture

It´s a really great idea!!! AMAZING!!!
Congratulation Leo Lisboa!

Guest
Guest's picture

It´s a really great idea!!! AMAZING!!!
Congratulation Leo Lisboa!

Guest
Guest's picture

F#$%ing Awesome. Congrats.

Guest
Guest's picture

Chacho is the King! Cabelo is his knight!

Guest
Guest's picture

could they make also a plug-in for the swine flu? :)

Guest
capywriter's picture

nice!

capywriter
Activity Score 5509
Copywriter at Freelance
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