David Ogilvy Push Pin Portrait

Agency Network: 
January 2012

Pushpin Portrait of David Ogilvy


From pushpin to portrait: Creatives at Ogilvy & Mather's Chicago office construct a unique homage to their founder, David Ogilvy.

The Ogilvy and Mather Chicago office has long used pushpins and foam core boards to display new work, and now they've created a salute to their founder using the same materials. Concepted by art director Brian Thibodeau and writer Bill Wanek, the iconic picture was constructed using only red, yellow, blue, black, and white pins. The entire agency lent a hand, which is a good thing because each of the over 33,000 pushpins had to be pushed in one at a time. Bill and Brian worked together with John Eiberger (design architect), Dan Delaney (producer), and Nicholas Beaudet (director of photography). Shot and edited by Jill Vanc and Petr Novak of Eyepatch Chicago. Paul Bessenbacher and the team at Emoto Los Angeles composed the musical piece, while Dean Hovey of Soundwell contributed to the sonic landscape.

Digital advertisment created by Ogilvy, United States for Ogilvy, within the category: Agency Self-Promo.

Advertising Agency: Ogilvy & Mather, Chicago, USA
Art Director: Brian Thibodeau
Copywriter: Bill Wanek
Music Composer: Emoto
Sonic: Dean Hovey

Comments (7)

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jackmancer2017's picture
Activity Score 6992

Looks lovely, but where's the big idea?

Persichetti 17's picture
Persichetti 17
Activity Score 8

No big idea actually... hahaha just cool pic with hard working.
It would be better if they explored something bigger...

kleenex's picture
Activity Score 51044

nice art.

F.Abboud's picture
Activity Score 218

Actually one of Ogilvy & Mather's philosophy and methodology is the "BigIdeal" and which somehow I see it materialised here within. Well done for the efforts.

ryanscottlum's picture
Activity Score 15

did anyone else think of the movie SAW when they saw this? Cool installation. Great agency self promotion video.

mrnachogiardino's picture
Activity Score 6


Temple's picture
Activity Score 11341

Excellent self promo, from people who obviously love their job.