Youth learning channel

Agency Network: 
October 2016


TBWA\ Khanga Rue wants to turn video halls into classrooms. There are at least 10,000 video halls in Tanzania. It’s one of the main avenues of media consumption among youth. TBWA\ Khanga Rue had an idea: let’s turn those video halls into classrooms. Noa Ubongo is a highly innovative, multi-media platform that aims to make a big impact.

There are a lot of idle youth in East Africa who – for many reasons – didn’t finish secondary school. Noa Ubongo will help bridge the gap in knowledge and skill development.

Digital advertisement created by TBWA, Tanzania for Noa Ubongo, within the category: Education.

Advertising Agency: TBWA\ Khanga Rue Dar Es Salaam, Tanzania
Creative Director: Pat Olvera
Art Director: Nisha Shah Sanghvi
Digital Content Director: Husna Chikaha
Content Producer: Daniel Donald
Lead Designer: Winston Matafungwa
Social Media Director: Stephen Mokiwa
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