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Use this banner to sell your car

Campaign
Agency Network: 
Published/Aired: 
May 2011

Also From This Campaign 2

Description

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, we created a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car.

Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head of Digital: Preethi Mariappan
Senior Digital Art Director: Rafael Guida
Senior Interactive Copywriter: Melanie Clancy
Graphics & Motion Designer: Balazs Szabo
Senior Flash Developer: Sarabjeet Singh
Senior Account Director: Bassam Ayass
Senior Account Executive: Diana Georges
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morse's picture

It's not the first time a car company offers their ad space to sell potential customer's used car, but this banner is quite well done.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture

Correct, the concept has been done in print and outdoor before. Never in a banner as far as I know.
http://adsoftheworld.com/media/print/volkswagen_polo_sell_your_car
http://adsoftheworld.com/media/ambient/alfa_romeo_car_sale_noticeboard

ivan
Creative Director at Ads of the World
nimshady's picture

Love that they 'hijacked' classified space. Clever.

nimshady
Activity Score 57
Prof's picture

you do realise that using the classifieds as guerilla ad space has been done at least a bajillion times?

Prof
Activity Score 1449
Copywriter |

Quite really.

atb2005's picture

Who cares that it's been done bajillion (if that's a word?) times? You are beginning to sound like a broken record. It's still done well here, and that's all that matters.

atb2005
Activity Score 13557
BlackCoffee's picture

It connects to what the car is all about. Dig it!

BlackCoffee
Activity Score 37
Creative Director at McCann Erickson, NY
advertising ninja's picture

this is soo damn good. huge congratulations. so relevant.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
madadman's picture

The concept was done.
http://adsoftheworld.com/media/print/volkswagen_polo_sell_your_car.
Won a D&AD in-book and One Show finalist this year.

madadman
Activity Score 6
Hadsell10's picture

Great post. I am just starting my blog as well. Do you find it hard to have something to say, because I dont feel like natural writer and it seems to come natural for you.

Hadsell10
Activity Score 3
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